New Concepts For In-car Promotion - Parking Discs Supply Promotional Advertising and marketing Opportunity to Enterprise

Have you ever ever ?Car Valeting Burnley thought about the number of advertising and marketing objects you will find inside your automobile? Have you ever bought a pen while in the glove compartment while using the car's symbol on it? Does the tax disc holder demonstrate the name of the dealership? How about the title of the auto valet corporation around the air freshener? Did you will get the ice scraper for a freebie from a trade show? Is there a sticker on your rear window together with your dealer's facts? What about an umbrella, a map, a street atlas or even a take note pad? The likelihood is that almost all of those things will have an advertising and marketing information or symbol.

A new survey was executed by sourcing organization, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The study revealed that nearly two thirds of respondents could identify a brand or enterprise or organization featured on advertising merchandise that is kept in their vehicle. And almost 95% of respondents believe that branded advertising merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a enterprise where in-car promotion is an area of definite interest then before going head on an buying one from the aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings from the p&mm Source-e study. In an ideal situation, your promotion product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the car was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or auto park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the promoting industry!

You will find millions of motorists in the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her car or truck! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car advertising!

Think from the opportunities for a whole array of industries allied to the car industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, car dealerships, tire companies...parking discs can give an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car promotional merchandise!