New Strategies For In-car Promoting - Parking Discs Offer Promotional Marketing Option to Enterprise

Have you ever ever ?Car Valeting Burnley thought about the quantity of promotion items there are actually in the car? Have you acquired a pen within the glove compartment while using the car's emblem on it? Does the tax disc holder demonstrate the title from the dealership? What about the title in the car valet business on the air freshener? Did you can get the ice scraper as being a freebie from the trade exhibition? Is there a sticker on your own rear window with all your dealer's aspects? What about an umbrella, a map, a highway atlas or simply a observe pad? The likelihood is that the majority of those items will carry an advertising and marketing information or brand.

A latest survey was done by sourcing firm, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The survey revealed that nearly two thirds of respondents could name a brand or organization or organization featured on marketing merchandise that is kept in their automobile. And almost 95% of respondents believe that branded marketing merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a enterprise where in-car promotion is an area of definite interest then before going head on an buying one on the aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings of your p&mm Source-e survey. In an ideal situation, your marketing product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the car was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or vehicle park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the promoting industry!

You'll find millions of motorists in the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her vehicle! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car promotion!

Think on the opportunities for a whole array of industries allied to the car industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, vehicle dealerships, tire companies...parking discs can offer an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car promotional merchandise!