Why Hire a Professional To Manage Your SEO Campaign9153616

The search for a good SEO firm can be daunting. Some small businesses are forced to switch SEO firms repeatedly until they find one who is skilled enough to create results. One of the fears most small business owners face is choosing an SEO firm that is not a fraud, or ships the work ‘off shore.’. The number of website designer florida promising to get your website to the top of the ranking positions for $250 is almost unlimited. Most SEO firms cannot tell you what they do with your money.They seldom offer viable or in-depth reports, only skimming over a few low value, no traffic, keywords. Marketing is about Revenue not Ranking Positions If you want to find a skilled SEO firm there are a few questions you need to ask.

The first question should be, what are your goals? There are several reasons to hire an SEO firm: 1.	Reputation Management and Reputation Marketing 2.	Expanding and Exposure 3.	Increasing Revenue 4.	Targeting potential consumers to generate leads Traffic Where does the traffic come from? There are easy ways to drive traffic and clicks to your website. Most of them are hijacked, or pop unders that people don’t even want to see, and probably won’t view for long enough for the screen to load. Ranking Promising ranking positions is different. If they are guaranteeing Prime target, high traffic keywords then there are a few things they are doing. 1.	They use scripts and illegal methods. While this can put you at the top for a short period of time, it increases the odds your domain name will be banned forever. The seo florida not banned – you will. 2.	They offer high traffic keywords, but which has no ‘conversion-to-buyer’ ratio. 3.	They offer lots of traffic but no sales. 4.	They allow customers to choose ‘ego keywords’ that have no conversion-to-buyer, no click through value, and/or no traffic. Clicks vs. Conversion to Buyer Ratio What is the purpose of 1000 visitors to your website if you have no sales? Traffic has no value if the people visiting your website were redirected, and don’t want to be there. Traffic without sales will not help your business unless you are selling advertising. A good SEO firm knows this. They understand that you need leads, revenue, and potential for growth. They have a long term plan, and they can tell you what they are going to do, and what results it will produce. Step #1 is to bring people to your website. Not everyone is the right type of client. The best traffic are the potential clients who want your product and are ready to buy.

Step #2 is for you to sell to that client. Once the potential clients arrive at your website it is time to help them bring clients who will phone you, and that will be easier for you to convince to buy